Social Media
Social Media Director 2026
The content goal given to me for the Spring 2026 off season promotions was to promote our new mascot, Carl the Squirrel, while establishing a personality for the account. My pre-season strategy was over the course of 4 months broken down into stages: Reveal, Personality, and Community Engagement. First in January we built hype around teasers and a high quality reveal video. Next in February we established Carl's personality to build a connection, Finally in March and April we cashed in by boosting community engagement through notable Raleigh hot spots, spreading brand awareness and personal connection. During the summer season, we aimed to promote the affordability and community opportunities through our summer games for all ages. These stages to build our brand identity and local presence increased our engagement in the by over 65% across Tik Tok and Instagram.
Social Media Intern Spring 2025
With a reputable and strong institution such as the NC State: CCEE department, creating fun and engaging content for students while maintain the professional and core values of the university remained at the center of our strategy. Through engineering inside jokes, trending content formats, and promotional content for student events and research, we boosted engagement by 34%. This not only made students feel more seen by their administration, but showcased an engaged department for future engineers considering NC State.
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on Gondola
*Please note that "views" on Gondola only reflect short form content, not carousel style posts