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Article Samples

PR Campaigns

Pepsi to Duke - Mock Campaign

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In this presentation listed below, I created a hypothetical plan to get Pepsi onto a soda adverse campus in dining halls. The plan discusses business and promotional plans to boost brand awareness and sales.

Total Wine Young Adult Mock Campaign

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In this presentation listed below, I, along with my group, created a mock plan to support Total Wine's interest in engaging the young adult demographic. My section of the presentation, pages 9-12, details a plan to focus on decreasing the wine entry barrier and supporting  a range of healthy living initiatives to combat alcohol health concerns.

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